Release new features slowly
Why releasing new features incrementally reduces risk and improves user experience
The Problem
When launching a new feature, it’s crucial to avoid exposing all users to potential issues at once. Instead, consider implementing a gradual rollout.
Our Experience
For instance, we recently wrapped up a project with a client where we built a custom sign-up form for their event in NationBuilder that synced with our Ruby on Rails app.
We instructed them to release it to 50 users on the first day, 100 on the next, and gradually increase access. This approach allowed the first users to test the form and report any issues, giving us time to fix problems before the full audience could access it. If all 5000 users go and find the same bug it isn’t cool…
Real World Example
For example, Instagram utilizes feature flags to release new features progressively. They might target a specific age group in certain countries and gradually increase the percentage of users who have access to the feature over time.